10 Best Landing Page Builders in 2024

Landing pages are not just regular websites. They are single-page sites with a clear purpose, like promoting a product or getting people to sign up for your newsletter. Think of them as an interactive online business card or flyer for you or your business. Landing pages are great for targeting different groups of customers with specific information

Landing pages are crucial in digital marketing, serving as the first impression and conversion point for potential customers. The best landing page builders in 2024 simplify this process, allowing marketers to create effective, engaging pages without needing extensive coding skills. In 2024, landing page builders like Unbounce, Leadpages, and Instapage have gained popularity due to their robust features and ease of use.

These tools provide drag-and-drop functionality, A/B testing, and integration with other marketing software, making them indispensable for businesses aiming to optimize their online presence. This article will explore the top 10 landing page builders and how they can enhance your digital marketing strategy.

What is a Landing Page Builder?

A landing page builder is a tool designed to create standalone web pages for marketing campaigns. These pages are optimized to capture leads and drive conversions. Unlike traditional web development, which requires coding knowledge and significant time, landing page builders offer user-friendly, drag-and-drop interfaces. This makes it easy for anyone to design effective landing pages quickly.

Using a landing page builder provides several benefits. It saves time and money, allows for easy A/B testing, and integrates seamlessly with other marketing tools. These advantages make landing page builders an essential part of modern digital marketing strategies.

The best landing page builders in 2024

Tool	Category	Best Feature	Pricing
Instapage	Enterprise Solutions	Advanced A/B testing	Starting at $199/month
Unbounce	Customization	Dynamic Text Replacement	Starting at $90/month
Leadpages	Small Businesses	Conversion-optimized templates	Starting at $27/month
Carrd	Minimalist One-page Sites	Simplicity and ease of use	Free, Pro plans starting at $9/year
ClickFunnels	Sales Funnels	Comprehensive sales funnel builder	Starting at $97/month
Hubspot	Integrated Marketing	CRM and marketing tool integration	Free, paid plans starting at $50/month
Wix	Drag-and-Drop Builder	Intuitive drag-and-drop interface	Free, paid plans starting at $14/month
Landingi	Versatile Design	Drag-and-drop editor with templates	Starting at $29/month
Squarespace	Aesthetic Designs	High-quality design templates	Starting at $12/month
Swipe Pages	Mobile-first Pages	Mobile optimization	Starting at $29/month

Top 10 Landing Page Builders in 2024

Best landing page builder for simple, one-page sites

For minimalistic one-page sites, here is the landing page builder you’ll love:

Carrd

Carrd is a simple, intuitive, and affordable one-page website builder, perfect for creating landing pages, portfolios, and online business cards. It offers a range of features designed to make web design easy for beginners while still providing enough flexibility for more advanced users. Carrd provides over 75 templates across various categories such as profiles, landing pages, forms, portfolios, and sectioned pages. Carrd includes built-in animations to make your site more engaging, a variety of background options (color, gradient, image, video), and the ability to download your site’s HTML, CSS, and JS files if you decide to move to another platform

Carrd Features

• Simple drag-and-drop editor
• Mobile-responsive designs
• Affordable pricing

Use Cases

• Landing Pages: Ideal for promoting a product or service, with customizable elements to capture leads effectively.
• Portfolios: Perfect for showcasing creative work, such as photography or design portfolios.
• Business Cards: Create a virtual business card with links to social media and contact information.

Carrd Pros and Cons

Pros	Cons
Very affordable	Limited features for complex needs
Intuitive interface	Not suitable for large businesses

Carrd Pricing

• Pricing starts at $19 per year.

For detailed pricing, visit their official website: https://carrd.co/

Best landing page builder for A/B testing and optimization

For customizable and flexible pages, here is the landing page builder that stands out:

Unbounce

Unbounce is renowned for its flexible drag-and-drop editor and powerful conversion optimization tools. It’s ideal for marketers looking to create high-converting landing pages without coding. Unbounce includes AI features like Smart Traffic and Smart Builder. Popups and sticky bars help increase engagement and promote key offers or products by displaying messages to specific visitor segments​. These features allow you to add targeted, high-converting messages to your landing pages. It offers over 45 templates for various copy needs, including ad copy and product descriptions​.

Unbounce Features

• Dynamic text replacement
• A/B testing
• AMP support

Use Cases for Unbounce

• E-commerce Sales Campaigns: Increased conversions by targeting specific visitor segments with personalized offers and optimized landing pages​ ​.
• Lead Generation for SaaS : Enhanced lead generation through optimized landing pages and personalized messaging, leading to higher sign-up rates​ ​.
• Event Promotion: Streamlined event promotion with targeted messaging, resulting in increased registration and attendance rates​​.
• Product Launches: Effective product launches with tailored landing pages that adapt to visitor behavior and search queries, maximizing initial sales and interest​.

Unbounce Pros and Cons

Pros	Cons
Robust A/B testing	Can be expensive for small businesses
High customization flexibility	Steep learning curve

Unbounce Pricing

• Pricing starts at $90 per month.

For detailed pricing, visit their official website: https://unbounce.com/

Best landing page builder for mobile-first landing pages

For mobile-first landing pages, here is the landing page builder that excels:

Swipe Pages

Swipe Pages is a landing page builder focused on creating fast-loading, mobile-optimized pages. It’s ideal for businesses looking to enhance their mobile user experience. The platform offers over 40 modern and responsive templates that can be easily customized to suit various needs. These templates cover categories like SaaS, eCommerce, and marketing. Users can create Accelerated Mobile Pages (AMP) for faster loading times and better mobile performance, or Smart Pages that work well across all devices. Swipe Pages integrates with various marketing tools and CRMs, including Mailchimp, HubSpot, and Google Analytics, allowing for streamlined workflows and detailed performance tracking.

Swipe Pages Features

• AMP support
• Drag-and-drop builder
• Mobile optimization

Use Cases

1. Affiliate Marketing: Create customized landing pages for affiliates to promote their offers.
2. Lead Magnets and Webinars: Design attractive pages to capture leads and promote webinars.
3. Product Demos: Build pages to sign up users for product demos, helping convert prospects into customers.
4. Direct Response Marketing: Develop landing pages optimized for PPC search ads to target different audience segments.
5. Real Estate: Generate leads for property listings with high-conversion landing pages without needing a develope

Swipe Pages Pros and Cons

Pros	Cons
Excellent mobile optimization	Limited templates
Fast loading pages	Higher cost for advanced features

Swipe Pages Pricing

• Pricing starts at $29 per month.

For detailed pricing, visit their official website: https://swipepages.com/

Best landing page builder for small businesses

For small businesses aiming for growth, here is the landing page builder perfect for you:

Leadpages

Leadpages is a popular choice for small businesses due to its affordability and ease of use. It offers numerous templates and a user-friendly interface. The builder includes over 150 customizable templates optimized for various industries and conversion goals. Leadpages ensures all landing pages are mobile-responsive and optimized for search engines, enhancing visibility and user experience across devices. Users can monitor the performance of their landing pages in real-time, using built-in analytics to track visits, clicks, and conversions.

Leadpages Features

• Drag-and-drop builder
• Integrated payments
• Built-in conversion guidance

Use Cases

• Product Promotion: Businesses can create high-converting landing pages to promote new products, highlight features, and drive sales.
• Lead Generation: Companies use Leadpages to design pages that capture leads through forms, pop-ups, and opt-in texts. These pages are essential for building email lists and generating potential customers.
• Event Sign-Ups: For webinars, workshops, or events, Leadpages helps in creating dedicated sign-up pages that encourage registrations.
• Service Marketing: Service providers can showcase their offerings and encourage bookings or inquiries through tailored landing pages.
• Content Marketing: Bloggers and content creators use Leadpages to promote their content, grow their audience, and drive traffic to their main websites.

Leadpages Pros and Cons

Pros	Cons
Affordable pricing	Limited advanced features
Easy to use	Basic customization options

Leadpages Pricing

• Pricing starts at $37 per month.

For detailed pricing, visit their official website: https://www.leadpages.com/

Best landing page builder for lead generation

For versatile design and functionality, here is the landing page builder that excels:

Landingi

Landingi offers a powerful yet simple landing page builder that is perfect for businesses looking to create professional landing pages quickly. Landingi allows users to create an unlimited number of landing pages, which is particularly beneficial for extensive marketing campaigns. A/B Testing lets you create different versions of your landing pages and test them to see which one performs better, optimizing conversion rates.

Landingi Features

• A/B testing
• Integrations with CRM and email marketing tools
• Easy-to-use drag-and-drop builder

Use Cases

1. Marketing Campaigns: Create tailored landing pages for different marketing campaigns to target specific customer segments effectively.
2. Product Launches: Use Landingi to design detailed landing pages that highlight new product features and benefits, helping to drive conversions and sales.
3. Lead Generation: With customizable sign-up forms and A/B testing, Landingi is ideal for capturing and converting leads.
4. Event Promotions: Create landing pages for events, webinars, or workshops, integrating registration forms and promotional materials to boost attendance.
5. E-commerce Integrations: Although not primarily an e-commerce platform, Landingi supports payment gateway integrations, making it suitable for simple product sales and promotions.

Landingi Pros and Cons

Pros	Cons
Intuitive design	Limited customization options
Good integrations	Higher cost for advanced features

Landingi Pricing

• Pricing starts at $29 per month.

For detailed pricing, visit their official website: https://landingi.com/

Best landing page builder for enterprise solutions

For enterprise-level marketing needs, here is the landing page builder that offers robust solutions:

Instapage

Instapage is a top-tier landing page builder known for its user-friendly interface and advanced features that cater to businesses of all sizes. Instapage is a leading landing page builder known for its high-conversion rate optimization. It offers a robust platform with features tailored for marketers aiming for high conversion rates. With over 200 mobile-responsive templates, users can quickly create professional-looking landing pages​ . Instapage’s AI-powered personalization tools enable dynamic text replacement and 1:1 ad-to-page personalization to tailor content based on the audience​ . Instapage integrates seamlessly with over 120 third-party tools, including CRM systems, email marketing platforms, and analytics tools, enhancing its functionality and ease of use

Instapage Features

• Drag-and-drop builder
• A/B testing
• Heatmaps

Instapage Pros and Cons

Pros	Cons
User-friendly interface	Higher pricing tier
Excellent customization options	Limited templates on free plan

Instapage Pricing

• Pricing starts at $199 per month.

For detailed pricing, visit their official website: https://instapage.com/

Best landing page builder for sales funnels

For sales funnels and lead generation, here is the landing page builder designed for you:

ClickFunnels

ClickFunnels is designed for marketers who need a comprehensive tool for building sales funnels. It integrates landing pages, email marketing, and payment gateways. The platform provides a variety of pre-designed templates that are tested for high conversion rates. These templates cater to various business needs, including sales pages, opt-in pages, webinar pages, and membership sites.

ClickFunnels Features

• Funnel builder
• Email marketing
• Membership sites

Use Cases

1. Lead Generation: Businesses can use ClickFunnels to create landing pages specifically designed to capture leads. This includes forms for collecting contact information in exchange for a free resource or a special offer.
2. Product Launches: ClickFunnels is ideal for launching new products. It allows businesses to create detailed sales pages that highlight the product’s benefits, provide customer testimonials, and offer limited-time promotions to drive immediate sales.
3. Webinars: Companies can use ClickFunnels to set up landing pages for webinar registrations. These pages can include details about the webinar, speaker information, and a countdown timer to create urgency.
4. Membership Sites: For businesses offering subscription-based services or exclusive content, ClickFunnels enables the creation of membership sites where customers can sign up and access premium content.
5. E-commerce: ClickFunnels supports e-commerce functionalities, allowing businesses to set up product pages, handle payment processing, and manage upsell and downsell offers to maximize revenue from each customer

ClickFunnels Pros and Cons

Pros	Cons
All-in-one marketing solution	Higher cost
Excellent for funnel building	Steep learning curve

ClickFunnels Pricing

• Pricing starts at $97 per month.

For detailed pricing, visit their official website: https://www.clickfunnels.com/

Best landing page builder for integrated marketing solutions

For integrated marketing solutions, here is the landing page builder tailored for you:

HubSpot

HubSpot offers a robust landing page builder integrated within its all-in-one marketing platform, perfect for comprehensive marketing strategies. Users can quickly design and launch custom landing pages using pre-built templates and a WYSIWYG editor, ensuring a seamless building process. Users can run A/B tests to determine the best-performing versions of their pages and optimize elements like headlines and images for better results. The tool includes built-in SEO suggestions to help optimize landing pages for search engines.

HubSpot Features

• CRM integration
• A/B testing
• Analytics

Use Cases

1. Lead Generation: Businesses can create landing pages to capture leads by offering valuable resources like eBooks, webinars, or free consultations in exchange for contact information.
2. Event Promotion: HubSpot’s landing pages can be used to drive registrations for events, webinars, and product launches. The ability to personalize content ensures that attendees receive relevant information tailored to their interests.
3. Product Promotion: Companies can showcase new products or services with dedicated landing pages, providing detailed descriptions, images, and calls-to-action to encourage purchases or inquiries.
4. Content Marketing: HubSpot users often create landing pages to promote specific content pieces, such as blog posts, articles, or video content. These pages can drive traffic and improve engagement by offering targeted content to specific audience segments.

HubSpot Pros and Cons

Pros	Cons
Seamless CRM integration	Higher pricing tier
Comprehensive features	Can be complex to use

HubSpot Pricing

• Pricing starts at $50 per month.

For detailed pricing, visit their official website: https://www.hubspot.com/

Best landing page builder for design flexibility

For drag-and-drop simplicity, here is the landing page builder for your needs:

Wix

Wix is a versatile website builder that also excels in creating landing pages with its user-friendly drag-and-drop interface and extensive template library. The platform offers a wide variety of conversion-optimized templates for different purposes, including product launches, event promotions, and lead generation.

Wix Features

• Drag-and-drop editor
• Mobile optimization
• Extensive template library

Use Cases

1. Lead Generation: Create landing pages to capture leads by offering something of value, such as a free ebook or a discount code, in exchange for visitors’ contact information. This is particularly useful for small businesses and startups.
2. Product Launches: Use Wix to design engaging landing pages that highlight the features and benefits of new products. Include call-to-action buttons to drive sales and increase awareness.
3. Event Promotions: Promote webinars, conferences, and other events with specialized landing pages that provide event details, speaker information, and registration forms.
4. Service Listings: For service-based businesses, Wix allows you to showcase your offerings, provide booking options, and collect inquiries through customized landing pages.
5. Portfolio Showcases: Creative professionals like designers, photographers, and artists can use Wix to create portfolio landing pages that highlight their work and attract potential clients​

Wix Pros and Cons

Pros	Cons
Easy to use	Limited SEO capabilities
Wide range of templates	Can be pricey for premium plans

Wix Pricing

• Pricing starts at $14 per month.

For detailed pricing, visit their official website: https://www.wix.com/

Best landing page builder for visual appeal

For aesthetically pleasing designs, here is the landing page builder you should consider:

Squarespace

Squarespace is known for its stunning design templates and ease of use, making it a great choice for businesses looking to create visually appealing landing pages. Popular templates include Randi, Essex, and Manor, each tailored for different types of content and campaigns. The platform offers built-in SEO tools to help optimize your landing pages for search engines. This includes the ability to edit meta tags, descriptions, and incorporate relevant keywords to improve organic traffic

Squarespace Features

• Beautiful templates
• Integrated e-commerce
• Mobile optimization

Use Cases

1. Newsletter Signups: Squarespace landing pages are ideal for collecting email addresses for newsletters. You can offer incentives such as e-books or exclusive content to encourage sign-ups​​.
2. Product Launches: Use landing pages to reveal new products or services. By focusing on a single product with compelling visuals and a clear call-to-action, you can drive higher engagement and conversions​.
3. Event Announcements: Promote events such as webinars, workshops, or conferences with dedicated landing pages. Include detailed information, registration forms, and CTA buttons to increase attendance​​.
4. Portfolio Showcases: For creatives like photographers, designers, and writers, Squarespace landing pages can be used to showcase portfolios. Highlight your best work to attract potential clients and collaborators​.
5. Sales and Promotions: Create landing pages for special sales or promotions. By using persuasive copy and eye-catching visuals, you can effectively convert visitors into customers during limited-time offers​

Squarespace Pros and Cons

Pros	Cons
High-quality templates	Limited customization flexibility
All-in-one platform	Can be expensive for large sites

Squarespace Pricing

• Pricing starts at $12 per month.

For detailed pricing, visit their official website: https://www.squarespace.com/

Conclusion

Choosing the best landing page builder is crucial for creating pages that turn visitors into customers. In 2024, top options include GetResponse for its comprehensive features and analytics, and Landingi for its AI tools and unlimited pages. Leadpages is great for SEO and quick setup. ClickFunnels offers high-converting templates and seamless integrations but is pricier. Wix is user-friendly with social media integration, and Shogun is perfect for agencies with advanced testing features. Instapage excels in conversion optimization, while OptimizePress is highly customizable for WordPress users. MooSend is budget-friendly with a drag-and-drop builder, and SwipePages is fast and intuitive for creating effective landing pages.

Best Landing Page Builders – FAQs

What are the best landing page builders in 2024?

The best landing page builders in 2024 include Instapage, Unbounce, Leadpages, Carrd, ClickFunnels, HubSpot, Wix, Landingi, Squarespace, and Swipe Pages.

How do I choose the right landing page builder?

When choosing a landing page builder, consider factors such as ease of use, integration with other tools, pricing, and the specific features you need for your marketing campaigns.

Are there free landing page builders available?

Yes, several landing page builders offer free plans, including Wix and Carrd, which provide basic features suitable for small businesses and personal projects.

Can landing page builders integrate with email marketing tools?

Many landing page builders, like Unbounce and Leadpages, offer integrations with popular email marketing tools, enabling seamless lead capture and email automation.

What are the benefits of using a landing page builder?

Landing page builders allow for quick creation and customization of landing pages, offer A/B testing for optimization, and integrate with other marketing tools, making them essential for effective digital marketing.